Spanish retailer Eroski has launched a new campaign under which it will promote foods from the Cantabrian region of Spain.
The initiative was developed by two Eroski supermarkets and eight hypermarkets in the region, and will run until 12 August.
As a group, Eroski sold more than €100 million worth of Cantabrian produce in the last three years.
"Eroski promotes a food industry based on diversity for total freedom of choice for consumers,” a company spokesperson said.
Eroski operates 34 stores in Cantabria.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
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