The Panhellenic Association of Table Olives Processors, Packers and Exporters (PEMETE) has presented its 'OLIVE YOU, European Table Olives' campaign in the USA.
The campaign is a three-year promotional programme co-funded by the European Union, which aims to increase the awareness and demand for European table olives of both professionals and consumers as well as to develop exports in the target markets of USA and Canada.
The 'OLIVE YOU, European Table Olives' campaign was launched at the Summer Fancy Food Show, the largest food and beverage trade show in North America, held this year in New York on June 25-27, with more than 40,500 registered participants.
Under the umbrella of the OLIVE YOU campaign, PEMETE and seven of its member companies participated in this important international food show, highlighting the superior quality and high standards of European table olives.
Campaign Launch
Over 2,000 distributors and HoReCa sectors visited the 'OLIVE YOU, European Table Olives' booths and were presented with European Table Olives varieties and informed about their superior quality and flavours. They also had the opportunity to taste this healthy product.
In addition, 200 participants completed campaign questionnaires aiming to provide insights about the American consumers current perception about this food product.
Following the event, the three-year 'OLIVE YOU, European Table Olives' campaign in the US and Canada will approach journalists, chefs, foodies, retailers and consumers of all ages, through promotional activities, events, sampling, and publicity, in order to familiarise the public with this natural and delicious food product.
PEMETE is a professional association, founded in 1970, that promotes the interests of table olive exporters. The 46 member-companies of PEMETE represent more than 90% of Greece’s exports of table olives to more than 100 countries.
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