Dairy giant FrieslandCampina has announced that it has entered into an agreement with Royal A-ware for the production and sales of mozzarella cheese.
As part of the agreement, FrieslandCampina will supply milk from its farmer members to Royal A-ware, and share production knowledge and recipes.
It will also be responsible for selling the product, which is expected to hit the markets in early 2020.
'Attractive Growth Segment'
President of FrieslandCampina dairy essentials, Hans Meeuwis, commented, "Mozzarella cheese is an attractive growth segment. This will enable us to further expand our international position in mozzarella cheese."
Royal A-ware will produce the cheese in its new mozzarella production plant in Heerenveen in the Netherlands.
The production plant was built following a partnership between Royal A-ware and Fonterra, which was later terminated due to a reorientation in Fonterra.
In December 2018, FrieslandCampina signed a contract manufacturing agreement with DMK Group for the production of mozzarella cheese.
Meeuwis added, "Apart from making smart investments in our production locations, partnerships are an important part of our strategy to create more value. The previously announced partnership with the DMK Group also fits in this strategy."
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
