Fruit producer Fruits de Ponent plans to increase the size of its stand at the forthcoming Fruit Attraction event in Madrid, in order to raise greater awareness of the brand, both among consumers and professional attendees.
The company will present its ‘La Buena Fruta, 365 Días’ ('The Good Fruit, 365 Days') commitment, with which Fruits de Ponent pledges to offer product all year round, as well as during the summer. It has developed a new commercial catalogue that details its commitment to this strategy.
It will also use the event to relaunch the OKI brand, a flat peach that is available in a number of different containers, from wooden boxes to trays. OKI is considered a quality peach and guarantees aroma, flavour and colour to consumers throughout its campaign.
With winter approaching, Fruits de Ponent will unveil its campaigns for extra-virgin olive oil and almonds, with these products proving popular at this time of year.
Meet Fruits de Ponent at Fruit Attraction, Hall 8, Stand 8303B, or click here for more information.
© 2017 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.
