GKE N.V. proudly presents its new pear, Migo®, which is positioned as ‘The Friendly Pear’ – the ideal snack anytime, anywhere.
The taste remains unchanged – sweet, fresh and juicy as ever, yet Migo®, exclusively cultivated by partners licensed by GKE, distinguishes itself through its great storage and shelf life, smooth peel, beautiful shape and size, and good firmness level.
“Following the launch of the Kanzi® concept apple over ten years ago, we felt it was time for a new pear,” says Urs Luder of GKE N.V., “so we once again joined forces to develop a new concept pear to be launched on the market. We asked real pear lovers to share their wishes, and even listened to pear haters’ comments. Why do they dislike pears?
“Their reaction was loud and clear: ‘We would gladly eat pears, but they should be less messy and of good quality, have a longer shelf life, and last but not least, they need to be juicy! We’re looking for pears we can eat as a snack on the go.’
“Migo® ticks all the boxes! This new, tasty and juicy pear that makes for the ideal snack will be harvested for the first time this month. Discover it today.”
Last year, the first pear trees were planted, boasting a stable yield and need little pruning. Moreover, Migo® pears are generally a little larger than Conference pears.
“We are striving for a controlled expansion of the agricultural land to meet the market demand for Migo®”, adds Luder. “We are confident that this new pear and the Migo® concept will offer added value to growers, retailers and consumers alike.”
Find out more about Migo® at www.migopear.com, or for more information, feel free to email new-pear@gkefruit.com or phone Urs Luder of GKE N.V. at +32 (0) 477 94 80 66.
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