Apple brand Kanzi has kicked off its 2016/17 season with a new digital campaign that is 'all about seducing life and living in the now', the company has said.
The new campaign is centered around the character of the 'Kanzi Man', who wears a red suit and reflects the fun, cheeky marketing approach of the brand.
As part of the campaign, a series of videos will be launched online through YouTube, with supporting marketing on radio, billboards and in-store.
“We believe we can reach our customers best through online campaigning combined with activities in the stores," said Henry Müller, CEO of GKE NV.
"Our consumers have 24/7 access to on-demand media. With YouTube and Facebook we get as close to consumers as possible. We believe this campaign has huge viral potential and we’re targeting in reaching over 55 million consumers all over Europe”.
The series of campaign movies can be viewed at www.kanziapple.com.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
