GKE NV, the Belgium-based global variety manager for Kanzi®, is carving a solid reputation in the market with a high-quality apple backed up by a strong marketing programme to support sales growth.
Worldwide, Kanzi® is in the top three global apple brands in terms of volume and sales. Kanzi® has a consistent message and means of communication, as well as a strict brand identity.
With this in mind, at the beginning of February a new B2B platform, kanziapple.com/business, was presented to the market, containing all the important information about the Kanzi® apple for professionals.
© 2015 European Supermarket Magazine – your source for the latest retail news.
ADVERTISEMENT
