With a decade of success under its belt, the core people behind the Kanzi apple brand gathered last week on the eve of the Fruit Logistica exhibition in Berlin.
During the Kanzi People Global Conference, there was a brief overview of the last 10 years, and the new marketing strategy for the years 2015-2020 was also revealed.
The presentation showed that while the planting area in Europe remains relatively constant, volume will continue to grow according to the brand's plan.
On the one hand, a large number of trees are going to come to full production in the coming years, while on the other, the year-round supply of the entire European market with Kanzi is a fait accompli. Plantations in the southern hemisphere in South Africa, New Zealand and Chile are already well developed and the harvest is growing quickly to meet the requirements of the market.
Moreover, the North American Kanzi business is also going to develop very quickly in the coming years and it would also be available year-round.
At the same time, new markets will open even more for Kanzi. Some good examples are Australia, where Kanzi has already achieved a good position, and the Middle East, Asia, and Central and Latin America are also fast growing.
In addition, at the conference, a new B2B platform was presented. All the important information about the Kanzi apple is available for professionals at www.kanziapple.com/business.com
Meanwhile, during the convivial dinner before Fruit Logistica, Kanzi celebrated the ten years that it has been in the market, in which time it has developed into a strong brand internationally.
This has been possible thanks mainly to the good networking and close cooperation among the world's 19 fully licensed partners and their many top producers who, year after year, have stood for the highest quality of Kanzi.
© 2015 European Supermarket Magazine – your source for the latest retail news.
