La Linea Verde, the Italian leader in fresh produce and ready meals, took part in the PLMA exhibition for the first time this year.
At the event, which is the largest gathering of private-label suppliers in Europe, the management team of La Linea Verde had positive meetings with international buyers from European retail chains.
New products from La Linea Verde were presented on the stand, and visitors were invited to taste the company’s fresh soups. La Linea Verde’s products – in particular, soups, fresh salad bowls, and its recently launched cold-pressed beverages – were received with great interest from visitors.
Experience
La Linea Verde, which boasts 25 years' experience in fresh produce and ten years in fresh ready meals, has always offered fresh, high-quality vegetable products, all in line with the latest trends.
The company offers standard and organic products under its own brand, DimmidiSì, and it is also a reliable co-packer for large-scale retailers.
Strong Performance
With a turnover of €225 million in 2016, La Linea Verde is performing very well in foreign markets.
As a matter of fact, 35% of La Linea Verde’s sales in 2016 were generated in foreign markets, thanks to export activities from Italy and the performance of its Spanish division, Vegetales Línea Verde Navarra.
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