Lidl France has announced that for the second consecutive year it will exhibit at the Salon International de l’Agriculture to showcase its commitment to French-grown and local produce to the public, lsa-conso.fr reports.
The exhibitors at the event provide information to members of the public regarding where and how fresh produce is grown, as well as methods of rearing livestock. Lidl France says it is proud that 70 per cent of its products are produced domestically, and all its beef is now French.
The German multinational over recent years, LSA says, has made a strategic and deliberate effort to present itself to the French public as deeply familiar with the flora and fauna of France – the image of a de facto French grocer. Its presence at the Salon is part of this long-term plan.
Nicolas Calo, a spokesman for the firm, said, “We are very proud to be exhibiting at the Salon International de l’Agriculture.
“Last year we were proud to showcase our Made in France project, and this year we look forward to showing that we have increased our links and rates of trade with growers and farmers across the country.”
The event runs from February 27 to March 6.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
