German discounter Lidl has extended its nutrition education project 'Lidl Fruchtschule' (Lidl Fruit School) for the fourth year in a row, in order to teach children in primary school the importance of a balanced diet, in a playful way.
From June 5 to August 30, interested teachers, together with their classes, can apply at lidl.de/fruchtschule to take part in the Lidl Fruchtschule initiative, in cooperation with the '5 am Tag' (5 a day) campaign.
Biodiversity
Since last year, the project includes a module on the importance of biodiversity as well as the protection of insects.
During the lessons, children are encouraged to prepare fruit skewers and mix smoothies, and receive a lunch box and flower seed mixture.
5 am Tag
Since 2016, the discounter has lent its support to '5 am Tag', an association that promotes a balanced diet with at least five portions of fruits and vegetables a day.
Additionally, Lidl said that it is important to raise children's awareness of the topic at an early age, because eating habits are shaped in the first ten years of life.
With this in mind, Lidl and '5 am Tag' have visited 15,000 pupils in 600 schools over the past three years.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: The European Supermarket Magazine.
