Award-winning Irish meat processor Linden Foods has launched a new premium brand for the European and US markets.
Turf & Clover features what Linden Foods describes as an "exceptional range of meat products with provenance, wholesomeness and outstanding taste", all coming from the company's fully-integrated supply chain.
The company, based at Dungannon in Northern Ireland, launched the new brand and its portfolio of beef, lamb, poultry and pork meats to trade buyers at Anuga 2015, and is now responding to inquiries received from attendees.
Linden Foods believes that it is unique in offering customers total traceability, from its network of farms to its processing operations in state-of-the-art manufacturing plants.
"Anuga was tremendously successful for us," says Elaine Willis, Head of Innovation and Business Development at Linden Foods. "It was by far our best show ever, and we were immensely encouraged by the enthusiastic response from visitors to our stand.
"The new brand builds on the existing success and vast experience in Germany and other European markets of Kettyle Irish Foods dry-aged beef." Kettyle is a specialist meat processor within Linden Foods and has gained an excellent reputation for high quality meat products.
"We are very excited about our new brand, and we strategically chose Anuga, with a record 160,000 trade visitors from over 192 countries, as the perfect venue to launch our concept and gauge industry reaction," says Willis. "The response to the new Turf & Clover brand was extremely positive.
"Visitors were quick to identify with the messages underpinning the new range. Turf & Clover came about from our love of all things Irish – the rain, the soil, the grass and our respect for the land and the knowledgeable people that nurture it."
The new Turf & Clover portfolio includes mouth-watering master butcher-selected prime steak cuts such as mature, sirloin, rib eye, fillet, flat iron and pichana. Also complimenting the brand are ready-to-grill ultimate steak burgers offering exceptional flavour, hand-chosen lamb loin and delicious full-flavoured lamb chops.
The overall brand also includes the colourful Foggy Dew range of meals, which have been inspired by creative trends across the four corners of the globe but with a distinctive Irish touch.
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