Pink Lady Europe will unveil a brand-new stand for the Fruit Logistica Fair in Berlin, taking place this week.
The Pink Lady team will attend the Fruit Logistica Fair for the 12th year running, and their purpose remains unchanged: to use the international platform to boost the brand and meet current and future clients.
More than 2,600 exhibitors and 62,000 trade visitors attend Fruit Logistica every year. It covers every single sector of the fresh-produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. As such, it is the perfect place for Pink Lady to display its new stand, which will be made from all recyclable materials.
The fair takes place in the run-up to Valentine's Day, which is the second-busiest period in the Pink Lady year. The brand has become synonymous with the romantic day, and the group has claimed the day as its own.
The stand at Fruit Logistica will reflect this – a set of cardboard, paper and wood around a monumental apple tree. The set will symbolise the production of Pink Lady apples and tie in with the new corporate communications campaign.
Miss France 2012, Delphine Wespiser, will also be there as the official Miss Pink Lady. She will be wearing two dresses made by Parisian fashion house Blancs Manteaux. The dresses are made only of paper, and Ms Wespiser will be on hand to play the Rubik’s Cube challenge, with a new twist for the occasion.
Pink Lady Europe will be at Stand A-02 in Hall 5.2 at Fruit Logistica in Berlin, 4-6 February 2015.
