Organic food and environmentally friendly products are gaining popularity in Slovakia, a recent survey has shown.
A survey of 1,000 respondents carried out by TNS Slovakia has revealed that 29 per cent of Slovaks buy organic products, with 42 per cent of this number doing so at least once a week and 24 per cent sporadically, local newswire TASR reports.
One of the main reasons given by respondents for buying organic products is that they consider them to be healthier and of better quality than ordinary products, and because they are produced without the use of chemicals.
Organic products are more popular with men, those living in the Bratislava and Nitra regions in Western Slovakia, and people from towns with populations exceeding 20,000.
For those Slovaks who don't buy organic products, 61 per cent are put off by their high prices, while 32 per cent said that they don't believe that products labelled bio are really free of chemicals. Some 20 per cent said that they don't have enough quality information on the matter.
Most people shop for organic products in large supermarket chains (61 per cent), while 53 per cent look for specialised shops. Meanwhile, 29 per cent tend to purchase organic products at marketplaces. This is mostly people aged 30-39, people from the Bratislava region, and university-educated people, TASR reports.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by László Juhász. To subscribe to ESM: The European Supermarket Magazine, click here.
