Pink Lady® and Tropicana are strengthening their partnership with the launch of a new juice in the refrigerated foods aisle.
Three years ago, Pink Lady® and Tropicana teamed up to sell an apple juice for the ambient segment in France.
This juice quickly became a top-seller, and with two bottles of Tropicana Pink Lady® purchased every minute, it is the brand’s number-one apple product.
It has already won over more than 250,000 households, and on the strength of this success, the partnership is continuing with the launch of a new product for the refrigerated foods segment – the fastest-growing segment and a source of innovation in fruit juice.
This ambitious project targets three countries. Supermarkets in France, Belgium and Denmark will be stocking bottles of Tropicana Pink Lady® starting this month.
Pink Lady® says that this co-branding campaign with a brand that shares its premium values can only help to boost awareness and win over its fans’ hearts.
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