Leading apple brand Pink Lady® is launching a new TV and digital media wave in Germany, Belgium, Denmark, the Netherlands, Norway and Ireland, and a poster campaign in Sweden.
With the campaign, the brand hopes to reach more than 70 million contacts between mid-June and mid-July. At the same time, Pink Lady® will also be present at three major European events this summer.
French Sailing Tour de France
For the very first time, Pink Lady® is supporting a crew of three women during the 40th edition of the French Sailing Tour de France (pictured). From 7 to 30 July, the Pink Lady® Pays de l'Or Hérault team will sail, sporting the brand’s colours and our shared values of team spirit, surpassing oneself, and being at one with nature.
At each of the race’s nine stages, the Pink Lady stand will welcome hundreds of thousands of visitors to promote Pink Lady®’s brand universe, and to offer tastings, games and goodies.
Green Zone
In Germany, Pink Lady® will be part of a 'green zone', supporting cultural and sustainable festivals in five cities: Munich, from 1 to 6 July, Düsseldorf, from 8 to 13 July, Berlin, from 15 to 20 July, Frankfurt, from 24 to 28 July, and Hamburg, from 31 July to 5 August.
Creating significant ‘traffic’, these particular events are supported by specific trade-marketing tools, and they are expected to attract 120,000 visitors.
Finally, in Austria, Pink Lady® will once again participate in the Donauinselfest festival, taking place from 23 to 25 June, to ensure that as many people as possible fall in love with the Pink Lady® apple. Some three million visitors are expected.
For more information, visit www.pinkladyeurope.com.
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