PinKids, the little gourmet Pink Lady apple for kids, has partnered with Fox to offer children a fruit snack to enjoy in the company of their favourite heroes.
This season, PinKids is going all out to boost its brand recognition. On the occasion of the DVD release of Ice Age: Collision Course, the fifth instalment in the famous franchise, PinKids has launched a range of promotional packaging (for packages of four, six or eight apples) featuring images of the characters in the film, with exclusive collector's stickers on each apple.
All through December, this launch will be accompanied by a contest with prizes and a digital marketing campaign.
Since it was launched in 2011, the little PinKids apple has continued to grow in terms of volume (multiplying by four times over the past three seasons), and it is positioned as a very dynamic brand in the children's market.
Based on a wish by Pink Lady growers to meet the needs of children, who often have a hard time finishing a standard-sized apple, PinKids corresponds to the same quality requirements as its big sister, so it helps showcase the entire production.
For more information, visit the Pink Lady website.
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