Tesco is trialling a system in 15 of its supermarkets in Scotland, whereby children of shoppers are given access to free fruit, TheGuardian.com reports.
Containers of oranges, bananas and apples will be made available at the entrances of certain Tesco supermarkets in the Glasgow area. The duration of the trial period will be four weeks, after which the retailer will take a decision as to whether the scheme should be expanded and enlarged.
Tesco’s corporate responsibility director, Josh Hardie, said, “As a father myself, I know just how much of a challenge it can be to navigate the aisles with hungry children in tow. As well as helping make sure children get their all-important five-a-day, we’re hoping this new plan will help instil some healthy eating habits that will stay with children as they grow up.
“We saw such a fantastic reaction from customers in Lincolnshire [where Tesco implemented a similar trial], we thought it would be a great idea to try it in other parts of the UK,” he added.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
