Van Loon Group is to acquire Coop Productiebedrijven, trading under the company name ProMessa, from Coop Supermarkten.
ProMessa is a butcher and producer of pre-packaged meat products for various supermarket chains in the Netherlands.
The meat producer, which has seen strong growth in recent years, can optimally develop with a specialised company such as Van Loon Group, the retailer said.
The divestiture will also create more room for the retailer to invest in the retail chain.
'A Good Party'
Managing director of Coop Supermarkten, Fred Bosch, said, "We are proud of the development that ProMessa has achieved under Coop since 2009.
"ProMessa has managed to develop into a successful, modern butcher's shop. This has resulted in serious interest from a specialist organisation. We consider Van Loon Group to be a good party to transfer ProMessa to."
Erik van Loon, chairman of the board at Van Loon Group, said, "The acquisition of ProMessa fits in with Van Loon Group's growth strategy to further strengthen our position in the Dutch retail market.
"We believe that, under our management, ProMessa will be able to further develop the growth it has already achieved and benefit from synergy advantages. By acquiring this highly successful company, we can further expand our innovative chain concepts and thereby contribute to making the chain even more sustainable."
Competition Authority Approval
The deal is subject to approval by the Dutch Authority for the Consumer and Market (ACM) and advice from Coop and Van Loon Group's work councils.
The acquisition will not impact employment at ProMessa, the retailer said.
Harold Rouweler, director of ProMessa, said, "The family business has made several successful acquisitions in the past and has the vision of being the most sustainable and customer-oriented producer of meat products, meat substitutes and meals in the Netherlands. ProMessa's philosophy and mission fit in seamlessly with this vision."
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
