General Mills has launched a new campaign to promote its line up of products around the world that 'meet global demand for great taste and simplicity'.
The company said that it has modernised its portfolio, updating products such as Yoplait, Cheerios and Progresso, and incorporating more gluten free and organic options, and making nutritional improvements.
Some of the products being highlighted as part of the new campaign are 'Oui' by Yoplait, a French-style yogurt with whole milk and real fruit; Apple Cinnamon Toast Crunch and Blueberry Chex; Betty Crocker 'original recipe' cake mix and Häagen-Dazs mini stick bars.
A full list of products is available on the General Mills website.
Changing Landscape
“Regardless of the changing consumer landscape, one thing remains consistent, people still want great-tasting products,” said Jeff Harmening, chief executive officer of General Mills. “
We’re increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients -- whether it’s pioneering new innovation like French-style yogurt in the U.S. and Häagen-Dazs mini stick bars in Europe, or renovating a classic like Betty Crocker cake mix.”
General Mills will reveal more information about the revitalised product range at its Investor Day, which takes place on July 12.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
