Lidl has announced the locations of its first 20 US outlets, with the opening process set to commence in June.
The discounter made the announcement at a launch event in New York this week, at which it promised to offer 'market-beating' prices as much as 50% lower than its competitors in the market.
The locations include the towns of Greenville, Rockingham, Sanford, Knston and Winston-Salem in North Carolina, as well as Ricmond, Hampton, Norfolk and Chesapeake in Virginia to name but a few. Two locations in South Carolina, in Spartanburg and Greenville, have also been confirmed.
The stores will be serviced from newly-opened distribution centres in North Carolina and Virginia.
The openings are expected to be followed by further store unveilings in New Jersey and Atlanta by summer 2018.
#RethinkGrocery
At the event, Lidl announced the launch of a comprehensive social media campaign to promote the launches, including the rollout of a new hashtag, #RethinkGrocery.
Commenting on the move, Lidl US chief executive Brendan Proctor said that the company's "strength" was ensuring that its customers get "a good quality product. They want it at a good price and they don’t want to spend all day in a store."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
