Lidl has taken out the title of Grocer of the Year in the UK for the first time, seeing off rivals such as Waitrose and Aldi to land the accolade at the Grocer Gold Awards.
The fast-growing budget chain has - alongside Aldi - spearheaded a major shake-up of the supermarket industry in the UK over the past 12c months, igniting a price war among the more established big four supermarket brands.
Lidl has made a significant effort to target middle and higher income shoppers with its Deluxe range of own-label food, quality wine and spirits.
