Lidl has begun testing a new intuitive store layout in Italy, putting an emphasis on the environmental impact of its stores.
The Italian arm of Lidl has been mandated to test the format by its parent company, developing a pilot project that, if successful, could be implemented worldwide.
After opening the first store under the new format, in Arcole, near Verona, last November, Lidl Italia has rolled out a second outlet, in Castelfranco Veneto, in the province of Treviso.
The shop has a retail area of over 1,300 square metres, large windows that improve brightness, and an internal layout that is easier for the customer, with spacious aisles.
Another important change is the greener approach of the store. The building has a class-A energy rating and is equipped with a lighting system with more than 400 LED spotlights and a system for recovering heat from the refrigeration installation.
The assortment consists of more than 1,650 SKUs, from packaged food, fruit and vegetables, meat and dairy products, bakery and frozen foods, to products for home cleaning, personal care and DIY.
Lidl Italia has over 570 stores in Italy, more than 11,000 employees and ten distribution centres.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic.
