L’Oréal has begun to roll out further a range of products in smaller packets and sachets in India, after years of stunted growth in the Asian nation.
Nielsen notes that Indians consume more sachet-sized hair products, for example, than they do bottled hair products. This has persuaded “higher-end brands like L’Oréal to shrink sizes to have a chance at capturing a significant slice of this increasingly important market,” according to WSJ.com.
Single-use sachets of L’Oréal Paris shampoo are already on the Indian market.
Christophe Letellier head of L’Oréal’s Indian arm, has said that if a business does not engage in the practice of selling smaller packets to less affluent consumers it "cannot exist” in the Indian market.
The company hopes that its customer base will have increased four-fold by 2020 to reach 150 million people.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
