Ireland’s Musgrave Group has won an award for its ‘Best Beef Ever’ campaign, under its SuperValu banner.
The retailer was awarded the Agri-Food Innovation Award at the recent UTV/Business Eye Awards, held at the Waterfront Hall in Belfast, Northern Ireland.
The campaign, which ran across the group’s Northern Irish stores last August, was fronted by brand ambassador and celebrity chef Noel McMeel, forming part of Northern Ireland’s Year of Food and Drink’s ‘Love NI Meat’ theme.
“We’re delighted to be recognised in the business community for SuperValu’s 'Best Beef Ever' campaign,” said Michael McCormack, managing director of Musgrave NI.
“At Musgrave, we aim to lead in food innovation with both our SuperValu and Centra brands, and this accolade is testament to the incredible work of SuperValu staff and retailers to develop an award-winning campaign, which delivers for our customers.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
