Nestlé has announced that it is introducing giant tubes of orange Smarties to UK stores this Christmas, following an 'overwhelming' consumer demand.
The limited-edition packs, which are now available exclusively in Asda supermarkets, contain only the orange variety of the chocolate sweets.
Distinctive Flavour
"The orange ones are the only Smarties that have their own flavour and they have their very own cult following because of that," said Iain Beavis, seasonal confectionery manager at Nestlé.
“The distinctive flavour also means that manufacturing them in high volume, on their own, is slightly more difficult to do given the different process and recipe required to get that orange-y taste. Our experts have been hard at work to make it happen so that 2017 is the perfect Christmas for fans of orange Smarties.”
Nestlé's seasonal confectionery range will also include a Smarties Santa's Workshop, as well as KitKat and Peppermint Aero novelty 'super-tubes'.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
