UK retailer Asda has introduced a 100% recyclable tube packaging for its own-brand crisps, Snax.
The move will help the retailer to eliminate 98.2 tonnes of non-recyclable packaging from its operations every year.
The retailer also claimed that it is the first UK supermarket to launch a fully recyclable crisp tube.
The transition to the new packaging is part of Asda’s commitment to reduce plastic packaging in store-brand products by 15% by 2021.
'Easy And Simple' To Recycle
Asda’s own-brand packaging development manager, Fiona Dobson, said, “We’re really excited to launch this new packaging as we’ve been continuing to work hard with our supplier to introduce a solution for our crisp tubes that’s easy and simple for our customers to recycle.”
The new packaging, made entirely of cardboard, has been introduced for both variants of Snax - original and sour cream and onion and is available online and in stores.
The previous version of the packaging used a mix of foil, metal and cardboard materials, which made it hard to recycle.
Sustainability
Dobson added, ”Our customers love this product but we also know they are becoming increasingly more aware of environmental plastic pollution, which is why we have decided to change this packaging so they do not have to choose between living sustainably and shopping with ease."
Recently, Asda also announced plans to removed plastic forks from its salads and protein bowls to reduce plastic from its operations.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
