DS Smith, the UK's leading supplier of corrugated packaging, has joined forces with Japanese snack manufacturer Calbee UK to create its Yushoi Snapea rice sticks packaging.
The boxes, designed by DS Smith's packaging division, are colour-coded according to their flavour variant, in an attempt to draw customers' attention, according to David Wilson, marketing director for Calbee UK.
"Having DS Smith as a core strategic packaging partner was a very important decision to make to establish a strong foundation in the UK," said Wilson. "To get a completely new brand off the ground very quickly takes a huge amount of skill and certainly presented us all with a challenge."
The packaging features a perforated opening to ensure clean and easy functionality and is finished with high quality flexo post print.
Mike Alvis, Sales Director of the UK packaging division at DS Smith, said, "We approached our solution by applying our PackRight process to gather insight and developed solutions that we felt certain were right for our customer and their supply chain.
"The development process resulted in a corrugated solution that protects the product, is space and cost efficient, complies with retailer requirements and supports the brand and retail strategy."
The product is now listed in WH Smith, Selfridges, Whole Foods Market, The Cooperative and Morrisons with 21g and 105g formats available, as well as 6x multi-packs in four flavours; Lightly Salted, Soy & Balsamic Vinegar, Smoked Salt & Szechuan Pepper and Sweet Chilli & Lemon.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.
