Dairy firm FrieslandCampina has removed plastic bottle caps from the one-litre packaging for its Campina Organic packaging.
The packaging will now come with a new pouring opening that removes the need for plastic screw caps, eliminating the production of millions of said caps, the company said.
Other changes made to the packaging include the removal of one layer of material, which makes the unbleached brown carton directly visible.
CO2 Emissions
The changes made to the Campina Organic packaging has resulted in a 37% lowering of CO₂ emissions associated with the production of the packaging, with the remaining CO₂ emissions of the packaging to be compensated, making the new design climate neutral.
Bas Roelofs, managing director of FrieslandCampina consumer dairy Netherlands, attributes the changes to increased numbers of consumers wishing to "make a more environmentally aware choice in the supermarket."
Roelofs says the move is part of efforts to make the group's "entire packaging portfolio completely circular and CO₂-neutral and to further lower the volume of packaging material."
FrieslandCampina introduced its renewed 'Nourishing a better planet' sustainability programme in 2020, and the redesigned packaging is part of its programme of changes. The programme includes other goals related to a climate-neutral future, biodiversity, sourcing sustainable basic materials, and packaging.
Along with the redesign, changes already made in line with the agreement include the use of green electricity generated by the members of its cooperative for the production of all Dutch Campina products.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
