The global flexible food packaging market is set to reach close to 800 billion pack units in 2018, according to a new report by Canadean.
The research firm said that an estimated 786,095 million units of flexible packaging will be used for food products by 2018.
This means that flexible packaging is set to expand its share in the food-packaging market even further, reaching 53.1 per cent in the next three years.
“Pouches are both lightweight and durable, meaning: products can be stored more easily in cupboards, are less likely to get damaged and are lighter to transport. They also provide time-scarce consumers with instant meals and on-the-go snacks,” says Kirsty Nolan, an analyst at Canadean.
Microwavable pouches, she added, are on the verge of replacing tinned ready-meal products. “The outer plastic layers of microwavable pouches are designed to cool quickly while keeping contents hot, allowing consumers to eat straight from the microwave."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
