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Carlsberg Introdces Wooden Beer Bottle

By square1
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Carlsberg Introdces Wooden Beer Bottle

Carlsberg today announced an agreement to develop the world’s first fully biodegradable wood-fibre bottle for beverages.

The Danish brewer has initiated a three-year project with packaging company ecoXpac, with the collaboration of Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and bio-based bottle made from sustainably sourced wood-fibre, to be known as the “Green Fibre Bottle”.

All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded, the company said in a statement.

Commenting on the announcement from Carlsberg HQ in Copenhagen, Andraea Dawson-Shepherd, senior vice president for Corporate Affairs, said: “If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”

© 2015 European Supermarket Magazine – your source for the latest retail news.

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