Coca-Cola European Partners has announced plans to introduce CanCollar recyclable paperboard-based rings on multipack cans in Spain.
The initiative, also a first for Coca-Cola in Europe, will help the company to remove hard-to-recycle plastics from its operations.
CanCollar is an innovative packaging design that uses PEFC certified recyclable and sustainably sourced paperboard.
Coca-Cola European Partners has collaborated with WestRock, a provider of sustainable packaging solutions, to execute the project in the Balearic Islands.
The company has invested €2.6 million in its Barcelona plant to support this initiative.
'Clear Commitment'
Vice-president of sustainability at Coca-Cola European Partners, Joe Franses, said, "The agreement with WestRock exemplifies our clear commitment to reducing plastic in our secondary packaging.
“By the end of 2020, we will have removed more than 4,000 tonnes of hard to recycle plastic from our secondary packaging in Western Europe.”
CanCollar will enable Coca-Cola to group beverage cans in a sustainable and environmentally friendly manner without using glue or adhesives.
'Longstanding Partnership'
Dwayne Irvin, vice president of enterprise solutions at WestRock said, “We are proud of our longstanding partnership with Coca-Cola. For 70 years we have supported Coca-Cola in bringing innovation to global beverage markets.
"CanCollar is the latest initiative supporting Coca-Cola’s vision to create a World Without Waste.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
