Coca-Cola Great Britain has announced that it is launching new a range of limited-edition designs for Diet Coke cans.
The company says that the designs are inspired by the brand's passion points – beauty, fashion, music and travel – and have been introduced to advertise the brand's latest on-pack promotion.
The promotional packs, which offer consumers the opportunity to win £5,000, have been designed to appeal to the brand's 4.1 million weekly drinkers and attract new customers.
“The new packs have been designed to appeal to Diet Coke drinkers, illustrating their passion for travel, music, beauty and fashion, and giving inspiration for how they might spend their £5,000, should they win," said Natalie Whitehead-Farr, senior brand manager for Coca-Cola Great Britain.
"With such an incredibly loyal audience, it is great to be able to reward them in this way and continue what has already been a full and engaging programme for the brand this year,” concluded Whitehead-Farr.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
