DS Smith has named Isabel Rocher as the lead for its new specialist ecommerce packaging team, focusing on pan-European marketing, development and innovation.
Rocher, the former head of EU packaging and shipping supplies at e-commerce giant Amazon, has 15 years of experience in the industry and has focussed on creating innovation packaging, as well as standardising packaging types across the EU network
Ms Rocher commented on the increasing significance of online packaging: “E-commerce packaging has traditionally been seen as a means to an end: to preserve, promote and protect a product. But its role is so much more important than that, especially in today’s omnichannel world with the explosion of e-commerce.
"Of course products must arrive in pristine condition, but supply chain efficiencies, sustainability and creating that ‘wow’ factor that customers have traditionally experienced in bricks and mortar stores is vitally important."
The director of DS Smith's marketing development team, Mark Shaw, said that the company continues to invest in new ideas and technology.
"The introduction of a dedicated European e-commerce team, that is able to draw insight from all of the countries in which DS Smith operates, is the next step to ensure that we continue to deliver sustainable propositions for our customers that support their e-com ambitions."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
