DS Smith, one of Europe's leading packaging companies, has announced that it now has "firm plans" in place for its new venture into China.
DS Smith China is expected to start trading in July 2016, after the group announced in May that it plans to start operations there after it "listened to its customers", who wanted to see the company on the ground in China.
“This is a very exciting stage in the process of bringing DS Smith’s packaging expertise to the Chinese market. Each day brings us closer to helping manufacturers in China increase sales, lower costs and manage risks,” said Oliver Cottard, DS Smith’s head of industries.
"We will be a one-stop packaging shop for global customers with Chinese operations who need high-quality, multi-material packaging, [and] world-class expert service and innovative design to ensure their products are optimally protected at every stage of the global supply cycle,” said Andreas Guip, managing director of DS Smith China.
The company will be based in Shanghai, and it is currently building a "team of dedicated packaging strategists" to set up operations.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.
