The latest figures released by analysts Canadean show that 2015 was a record year for can fillings in Europe, buoyed by the soft drinks market.
According to the figures, total can fillings exceeded 64 billion in 2015, an increase of 1.25 billion compared to the previous year. Soft drink fillings took the biggest jump, increasing by 4.4 per cent.
Within the soft drinks category, energy drinks were the most vibrant, up 6 per cent compared to 2014. Soft drinks now account for half of all beverage can fillings in Europe.
Canadean compiled the figures for Beverage Can Makers Europe (BCME). Norman Lett, BCME marketing committee chairman, said, "These excellent results, delivered despite the absence of any prominent sporting fixture, underline how brand owners and consumers are increasingly selecting the beverage can as their preferred pack of choice, whether that is for beer or soft drinks."
He added that the range of sizes and types available to fillers has enhanced the appeal. "European recycling of beverage cans continues to increase, confirming that the industry’s recovery initiatives, such as Every Can Counts, are impacting positively on consumer behaviour and attitudes," said Lett.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.
