Italian confectionery giant Ferrero Group has announced a new set of activities to accelerate its transition to 100% reusable, recyclable or compostable packaging by 2025.
The new measures include, among others, a 10-store reuse pilot scheme for Nutella in collaboration with Loop and Carrefour in Paris and new recyclable packaging for Kinder Happy Hippo.
Reusable Nutella Jar
The scheme will allow shoppers to purchase a specially designed reusable Nutella jar from the 10 pilot stores and the Carrefour website.
The jar, designed in association with Loop's experts, will be collected, washed and reused by Carrefour.
It features an optimised label and seal that can be easily removed during the wash cycle.
The pilot scheme will enable Ferrero, Loop and other leading brands to test the reuse platform's collective benefits from an operational and consumer perspective.
Collection programmes are already in place across France for recycling current Nutella glass jars and plastic caps, the company added.
Ferrero's R&D department has created a new recyclable packaging for Kinder Happy Hippo that meets the CEFLEX recyclability guidelines for flexible films.
The new packaging has been rolled out to customers and features a new polypropylene mono-material structure, which delivers the necessary product protection.
Other Initiatives
Ferrero has also become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy initiative.
Last year, the company signed the New Plastics Economy Global Commitment, led by the foundation and the UN Environment Programme (UNEP).
Global packaging director of Ferrero Group, Fabio Mora, said, "I am very pleased to announce an exciting new reuse partnership with Loop and Carrefour for Nutella and that Ferrero has become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy (NPEC) Initiative, where we are looking forward to working with the other participants to drive action and promote innovation."
Fibre-Based Packaging
It has joined the 4evergreen alliance, a body that aims to boost the contribution of fibre-based packaging in a circular and sustainable economy to minimise climate and environmental impact.
As part of the alliance, Ferrero will engage and connect with industry members from across the fibre-based packaging value chain.
Mora added, "The new recyclable packaging for Kinder Happy Hippo, and the alliance with 4evergreen are further important steps forward that underline our commitment to working in collaboration with others and we look forward to sharing further updates on our progress soon."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
