Dutch dairy giant FrieslandCampina has announced that it has introduced fully-recyclable resealable packaging for cheese in Europe.
The new packaging, which is also lighter than its previous version, will help the company in reducing its plastic footprint by 30%.
It is equivalent to removing 300,000 kilograms of plastic from its operations on an annual basis, the company said.
Sustainable Alternative
Global director of packaging development at FrieslandCampina, Patrick van Baal, said, "Most cheese packages are made from different types of plastic, which means that they cannot be recycled. We now have a solution for that.
"Our new cheese packaging consists of polypropylene, a material that can be separated and recycled and can be used for a new life as, for example, a vacuum cleaner."
The initiative is in addition to an earlier plastic reduction strategy implemented by the company aimed at reducing plastic use by more than 20%.
FrieslandCampina aims to make all packaging globally fully recyclable by 2025.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
