Dairy giant FrieslandCampina has announced that it has signed the Dutch government's Plastic Pact and has pledged to make all its packaging 100% recyclable by 2025.
Commenting on the initiative, the managing director of FrieslandCampina consumer dairy in the Netherlands, Bas Roelofs, said, “In order to close the chain as well as possible, we want to be able to use as much recycled plastic as possible in our packaging.
"It’s great that more than 70 frontrunners are now joining forces in this pact, so that we can accelerate the closing of the plastic chain," added Roelofs.
The Plastic Pact
The Plastic Pact is an initiative of the Netherlands' state secretary for infrastructure and water management, Stientje van Veldhoven.
Food companies, supermarkets, festivals, caterers, producers, packers, and environmental organisations have also signed the agreement.
It aims to reduce the use of plastics and encourage their reuse and recycling.
Circular Economy
By 2030, the Dutch government aims to use half the amount of raw materials by putting existing packaging materials to better use.
Its ultimate goal is to create a fully circular economy by 2050.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
