Géant Casino has redesigned its logo and revealed its new slogan in changes which are already visible on its website and some of its stores, LSA reports
The lettering is now entirely red, after the top management of the retailer decided to drop the touch of green which was present on its previous logo. This graphic change was activated on its website on 10 June.
Furthermore, the retailer's slogan will now be “"les prix bas, c’est Géant Casino” (“for low prices, it's Géant Casino”).
Twitter-user Jean-Michel Léglise offers an image displaying the evolution of Géant Casino's logo, through its four phases: 1970 to 1998, 1998 to 2007, 2007 to 2015, and 2015 onwards.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly.
