Gerard Blatrix, managing director at Amcor Flexibles, has been elected Chairman of Flexible Packaging Europe.
The FPE organisation looks after the interests of the packaging industry at European level.
Blatrix was previously vice chairman of Flexible Packaging Europe.
Speaking on his new appointment, Blatrix said: “I am delighted and honoured to have been appointed to such an important role in this prestigious organisation.
“FPE works continuously to promote the interests of the flexible packaging sector in Europe, particularly to the European Commission."
The organisation is taking a leading role in communicating the benefits of flexible packs and explaining their importance in creating a "more resource efficient and sustainable environment", he explained.
“The focus on the Circular Economy and a more holistic approach to the entire sustainability question means flexible packaging will become an increasingly important factor in reaching these goals, particularly through greater resource efficiency.
"FPE is highly proactive in the debate and l will work to ensure our well researched and positive approach is maintained and we are represented at the highest levels in Europe.”
The news was announced at the FPE conference, which was held in Hamburg, Germany.
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