Italian dairy company Granarolo has introduced new yoghurt SKUs Yomo Natura and Yomo Extra in sustainable packaging.
The new products, already available in all major supermarkets and hypermarkets in Italy, are part of the relaunch strategy for the historic brand.
Yomo Natura is made with Italian milk, select natural ingredients and brown sugar, and packed in a 100% recyclable paper jar.
The paper is PEFC certified and uses raw materials from sustainably managed forests and controlled sources.
It is available in four variants: sweet white with cane sugar, lemon, peach, strawberries and blackberries.
Yomo Extra, sold in a new 100% recyclable PET jar, is also made with Italian milk.
The creamy and light product is fat-free, rich in protein, and available in four flavours - natural white, vanilla, peach, passionfruit and blueberry.
'Focus On Sustainability'
With focus on sustainability and wellness, the new products reflect the group’s efforts to reduce the use of plastic in primary and secondary packaging and support recyclable materials to cut CO2 emissions.
In the context of Granarolo's three-year sustainability plan, based on SDG 12 (Responsible Consumption and Production) of the UN Agenda 2030, the two new packaging innovations represent an important milestone for the group's packaging research and development, the company said.
Concrete Measures
The company has already implemented many concrete measures to reduce the environmental impact of its packaging, such as reducing the weight of primary and secondary plastic in the packaging of milk and dairy products, using recycled materials and recovering milk packaging.
In 2019, the company produced 273 tonnes of rPET from recovered plastic bottles.
The company aims to cut 3,787 tonnes of CO2 from its operations over three years and trials are underway with start-ups to come up with alternatives to plastic, it added.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
