Lidl España has introduced fish trays made from 80% recycled plastic, as it seeks to utilise 100% recyclable packaging by next year.
The discounter said that it is 'making progress in its commitment to sustainability and the circular economy' with the rollout of the new trays, adding that the use of recycled packaging for both fresh fish and fresh meat will avoid the creation of 2,116 tonnes of virgin plastic annually.
Elsewhere, the retailer has reduced the use of plastic in its sales support functions by 30% and is committed to continuing to advance in this direction.
'Seeking Sustainable Alternatives'
“At Lidl we are committed to optimising our packaging, constantly seeking sustainable alternatives that preserve the quality and safety of our products," commented Michaela Reischl, Lidl’s CSR director.
The move forms part of Lidl's global REset Plastic strategy, which was introduced in 2017, and seeks to reduce the use of plastic in its private-label products by 30%, use at least 25% recycled materials across its full range, and ensure that all plastic it uses is easily recyclable from 2025.
As part of this strategy, Lidl has already eliminated single-use plastic bags and other single-use items, introduced 100% rPET water bottles, and switched to cellulose packaging for organic fruits, vegetables, and eggs, resulting in substantial reductions in virgin plastic use.
Focus On Fish
Additionally, Lidl continues to promote sustainable, healthy fish consumption through a wide range of high-quality, easy-to-prepare seafood products, launching a collaboration in Spain with chef Karlos Arguiñano to highlight the importance of fresh, healthy food.
Lidl has also reaffirmed its leadership in sustainable fishing, offering 59 certified fish and seafood products and winning the MSC 'Seas Forever' award for its contributions to sustainable fishing practices and marine ecosystem preservation.
