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Lidl Partners With Who Dares Design On New Castlegy Packaging

By Steve Wynne-Jones
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Lidl Partners With Who Dares Design On New Castlegy Packaging

Discount supermarket Lidl has teamed up with design agency Who Dares Design to create packaging for its new pre-mixed gin and tonic brand Castelgy.

The new packaging now includes a simplified logo, which is now positioned at the top of the design.

Bold typography was chosen to emphasize flavours contained in the product - this is complemented with the packaging's background colours of green or silver to highlight the standard and diet tonic drinks.

The single-serving gin and tonic drink comes in 250ml aluminium cans.

Who Dares Design also works with FMCG brands Taste of Suffolk, Pilgrim Bandits, Nutshot, Hilal Organics, Exante Diet and others.

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