L’Oréal has updated the packaging of its category-leading SKU Elnett Crème de Mousse with the introduction of a dark-golden spray can.
The aerosol product bears a similarity to lotion-containers, according to packaging news source PackagingNews.co.uk. It was developed for the cosmetics giant by Aptar Beauty + Home, which is active in 'North and South America and Asia representing 47 sites located in 17 countries', according to its own website.
In a statement, L’Oréal said, 'As a result of collaboration between L’Oréal and Aptar Beauty + Home, the hair mousse format has been redefined into an exclusive design with superior dispensing functionality'.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
