Swiss retailer Migros has announced the launch of reusable take-away dishes, which will limit the waste of disposable take-away dishes. The initiative will be rolled out in the majority of its food serving outlets.
Paying a deposit of five francs per dish, customers now have the option to take their food out in reusable bowls. On returning the bowls - to any of the participating Migros restaurants or take-aways - the deposits are refunded.
Migros' restaurants and take-aways serve around 1.2 million customers every week, and around one in three customers take their meals out. Research, carried out in Zurich, had revealed a growing interest in replacing disposable take-away dishes with a reusable option among customers.
"We are pleased that our initiative is well received," said Sandro Bedin, head of gastronomy at the Migros Cooperative Association. "We will now introduce the reusable dishes at 174 locations across Switzerland and make an important contribution to the protection of the environment, together with our customers."
The reusable bowls were designed by Swiss start-up company Recircle and produced in Einsiedeln, Switzerland.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
