Mondi, a leading innovator in the paper and packaging industry, has unveiled a new packaging concept developed in conjunction with Twinings Tea: pre-made stand-up pouches.
The new packaging offers customers ease of use, excellent brand presentation and a long shelf-life without loss of flavour, thanks to high-barrier laminates.
The new pouches are used for tea bags in pyramid form as well as for loose leaf tea, and can be easily opened and resealed.
Commenting on the new format, Thomas Gröner, Head of Innovation at Mondi Consumer Goods Packaging said, “We have become a trusted partner for R. Twining & Company, and are happy to once again demonstrate our innovative strength and creativity with the new packaging solutions."
Mondi also provided the Twinings brand with unprinted barrier pouches, tea bag envelopes and inner wrap packs.
The products have already been launched in the UK, and the next planned market launch is in Western Europe.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney. To subscribe to ESM: The European Supermarket Magazine, click here.
