Nestlé Waters North America (NWNA) has started to convert the packaging of three more US domestic still water brands to 100% recycled plastic (rPET).
The brands include Ozarka, Deer Park and Zephyrhills.
With the addition of these brands, nearly 60% of all households in the US will have access to one of NWNA’s regionally distributed spring water brands in bottles made entirely with recycled plastic, Nestlé added.
'Brand-By-Brand Approach'
Vice president and chief marketing officer of NWNA, Yumiko Clevenger-Lee, added, "As we continue our brand-by-brand approach to convert our portfolio to recycled plastic packaging, we are building on the rich history of Ozarka, Deer Park and Zephyrhills and giving them a new purpose.”
“By embedding sustainability into the foundation of our brands, we can deliver a superior product experience that also aligns with what our consumers want and what the planet needs."
The move also will bring Nestlé closer to achieving its goals of using 25% rPET across its US domestic portfolio by 2021 and 50% rPET by 2025.
'Significant Strides'
Vice president and chief sustainability officer of NWNA, David Tulauskas, said, “We have made significant strides on our journey to use more sustainable packaging.
“By using recycled plastic, we are breathing new life into existing materials, reducing the need for new plastic and our carbon footprint, and supporting the 757,000 jobs in recycling and reuse activities in the US.”
The use of recycled plastics reduces greenhouse gas emissions by almost 67% compared to virgin plastics and prevents environmental pollution as they do not end up in the landfill, waterways or oceans.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
