Nestlé Waters has announced the introduction of a new bottle made entirely from recycled plastic for its Nestlé Pure Life water brand.
The new 700ml bottle is made from 100% food-grade recycled plastic, known as rPET, and will be available in stores in North America from next month.
"Environmental sustainability is an integral part of our company’s purpose and heritage,” said Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America.
“This new bottle made from 100% recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle.”
Sustainability Efforts
Nestlé Waters says that it has reduced the amount of PET plastic in Nestlé Pure Life half-litre bottles by 40% since 2005.
It added that the introduction of the new rPET bottles complements the company's efforts 'to inspire and make it earlier for consumers to recycle'.
Currently, all of the group's Arrowhead Mountain Spring Water and Pure Life Purified Water bottles produced in California are made with 50% recycled plastic.
The company says that it is now expanding its number of suppliers so that it can purchase even more recycled plastic, which it plans to use in other bottled water brands across the country.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
