Nestlé has announced that its early childhood nutrition brand Gerber has partnered with TerraCycle to launch a programme in the US aimed at recycling certain 'hard-to-recycle' baby food packaging.
The initiative is part of Nestlé’s goal to make 100% of its packaging recyclable or reusable by 2025.
Gerber president and CEO, Bill Partyka, commented, "We’re thrilled to partner with TerraCycle as part of our broader sustainable packaging efforts.
"We know every parent’s top priority is to ensure a healthy, happy future for their baby. Our commitment to sustainability is rooted in giving parents a hand in making their baby’s future that much brighter."
The Collection Programme
The free-of-cost collection programme requires customers to sign up on the 'Gerber Recycling Program' page.
Customers then use a prepaid shipping label to mail baby food packaging that is not recyclable.
The plastic collected is then cleaned and melted into hard plastic for making new recycled products.
TerraCycle CEO and founder, Tom Szaky, said, "By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging."
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
